Most of us have encountered situations that call for turning to specialists with deep expertise in a specific area whenever it is critical for our health or safety.

For example, if tests conducted by your primary physician show problems with your heart, you'd expect a referral to a cardiologist rather than having your general practitioner do surgery in their office.  Or if the construction of your dream home encounters issues with soil stability in an earthquake prone area, your general contractor can be expected to bring in a trained geological specialist to deal with the situation. 

In business, the same concept holds true; especially for situations such as optimizing revenue recognition and reporting compliance for subscription-based product and service offerings, which often include complex entitlements, usage-based scenarios, bundled elements, and/or dynamic, on-the-fly, customer-driven changes within the end-to-end Quote-to-Cash process.

Consumption, usage and recurring revenue models are very popular in today’s business climate.  To be successful, these business models require integration and coordination among your key business systems from the front-end to the back-end. Before rolling out these revenue models, it is often useful to take a  step back and reimagine how these revenue models, business strategies, and business systems should all be aligned and deployed for the best results.