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David Fellers

Dave is CEO of Bramasol. After joining the company in 2007 as VP of Professional Services, he became CEO in 2011 and has led the company through record-setting growth and revenues highlighted by a successful re-focusing on serving the Office of the CFO. By building a deep and broad consulting practice that leverages our Comply, Optimize, Transform™ disciplines and a track record of co-innovation with SAP, Dave has positioned Bramasol as the go-to partner for clients that are looking to move into the Digital Solutions Economy and/or to leverage the Digital Transformation of finance using SAP S/4HANA.
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Recent Posts

Medical Device Makers Leverage SAP Cloud ERP for New Business Models

Tue, Apr 29, 2025 @ 05:23 AM / by David Fellers posted in SAP cloud-based, S/4 HANA Cloud, Recurring Revenue, Universal Revenue Recognition, Cloud ERP

As with many other market segments, the Medical Device industry is being disrupted by two major macro trends: 1) the move to new offerings with recuring revenue models, and 2) the transformation of business operations with cloud-based ERP systems. This Insights post provides an overview of these new medical device product/service offerings and an exploration of how SAP Cloud ERP can help optimize and unify back-end systems for managing them.

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Telecom Companies are Leveraging SAP Cloud to Address Multi-Faceted Issues

Mon, Apr 7, 2025 @ 06:15 AM / by David Fellers posted in SAP cloud-based, CEO perspective, Thought Leadership, Cloud ERP

Today's telecommunications companies face a myriad of challenges as they expand and integrate multiple business activities. Robust subscription management is always important however, depending on each telco's particular business model, they may need sophisticated processes for building and/or leasing infrastructure, bundling in mobile devices or other equipment, licensing third-party content, and compliance reporting for complex revenue sharing scenarios.

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SAP Cloud Extensibility Options Tailor Functionality While Keeping a Clean Core

Tue, Mar 25, 2025 @ 05:04 AM / by David Fellers posted in S/4 HANA Cloud, CEO perspective, Thought Leadership, clean core

As the adoption of SAP S/4HANA Cloud ERP (Public and Private Editions) continues to accelerate, one of the key issues that frequently comes up is how to deal with the need for customization. This Insights post provides a deeper look at the extensibility tools available for managing custom processes and debunks the myths that cloud doesn't support company-specific requirements.

The Bramasol team sees this issue arise in nearly every SAP Cloud ERP implementation project we handle for clients, with their primary question being how best to balance any needed modifications against the goal of maintaining stability of the core for ease of maintenance and installing future updates.

In some cases, company leaders are hesitant to even undertake the move to cloud, despite its many benefits, because they are worried that their unique requirements can't be supported. It's unfortunate when decision makers tend to view standardized cloud environments as a straightjacket that limits their options; when, at least in the case of SAP Cloud, it is much more like a tailored suit that gives you the benefits of a solid underlying structure along with various ways to tailor a perfect fit.

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What Makes a Great SAP Software Consultant?

Tue, Feb 18, 2025 @ 01:32 PM / by David Fellers posted in CEO perspective, Thought Leadership, careers

In today’s digital economy, businesses rely heavily on SAP consultants to guide them through complex ERP implementations, streamline processes, and maximize the value of their SAP investments. As one of SAP's longest serving partners with 28 years of helping corporate clients, at Bramasol we've developed a deep understanding of what makes a great SAP consultant. After all, our success and that of our clients depends on the effectiveness of our consulting team!

Before diving into the seven key attributes that make a great consultant, it's important to consider the overarching fit with Bramasol's core values as shown below. Similar to great sports dynasties, an outstanding consulting organization needs to establish clear shared cultural values that transcend specific skills and talents, with a big picture commitment to driving sustained success for our team and clients. At Bramasol, these core values are Excellence, Integrity, Passion, Teamwork and Accountability. 

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Update on SAP AI Initiatives Going into 2025

Tue, Jan 28, 2025 @ 05:20 AM / by David Fellers posted in s4/hana cloud, CEO perspective, Thought Leadership, AI, RISE with SAP

Throughout 2024, SAP actively continued integrating artificial intelligence (AI) across its entire product suite to enhance business processes and user experiences, which has set the stage for driving tangible impacts for businesses in 2025. Key initiatives discussed in this new Insights post include:

  • System-wide Joule Integration
  • Embedding AI in SAP S/4HANA Cloud
  • AI-Powered Business Transformation Processes
  • Generative AI in Service and Customer-facing Programs
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Trends to Watch in 2025 as Innovation Morphs into Acceleration

Wed, Jan 15, 2025 @ 10:47 AM / by David Fellers posted in CEO perspective, Thought Leadership, AI, Compliance, ESG, qpps

Once again the move into a new year offers an excellent opportunity to look at the trends that will dominate business technologies in 2025. In this Insights news post we provide an updated look at the four key areas of AI, Cloud, Compliance and Sustainability.  Although these topics have been on our radar in past years, the outlook for 2025 holds a common thread as the accumulated innovation and investment in each of these areas morphs into tangible acceleration, scalability and productivity payoffs going forward.

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How SAP Cloud ERP is Helping Transform the Software and SaaS Sector

Mon, Nov 11, 2024 @ 05:15 AM / by David Fellers posted in SaaS, S/4 HANA Cloud, CEO perspective, Thought Leadership, RISE with SAP, SAP GROW, clean core

The digital transformation journey, especially within the software and SaaS sectors, has seen a significant shift toward cloud-based ERP systems. This trend is driven by various factors, including the need for greater agility, scalability, and efficiency in operations. More large and mid-sized SaaS companies are moving away from traditional on-premise ERP systems or low-end cloud ERPs to comprehensive cloud-based ERP solutions. This shift allows for easier access to data, enhanced collaboration, and real-time analytics.

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SAP Clean Core is Key to Optimizing Cloud Success for the Near and Long Term

Thu, Oct 24, 2024 @ 05:51 PM / by David Fellers posted in SAP cloud-based, CEO perspective, RISE with SAP, public cloud, SAP GROW, clean core

Previously in this Insights Series, we have touched on a wide range of topics that are important for enabling companies to cost-effectively move to cloud-based ERP implementations. These have included migration tools such as SAP RISE and GROW, reducing Digital Debt, and fast-tracking Subscription Billing with Public Cloud Packaged Solutions. In this new Insights post we focus on SAP Clean Core to explore how it can lay a solid foundation for streamlining the transition to SAP Cloud Public or Private Edition, while also providing an extensible future-forward framework to support both fit-to-standard and company-specific extensions.

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Update on SAP Green Ledger Sustainability Solutions Ahead of COP29

Wed, Oct 2, 2024 @ 09:26 AM / by David Fellers posted in S/4 HANA Cloud, CEO perspective, carbon accounting, ESG

With COP29 coming up November 11-22, 2024 in Baku, Azerbaijan, this is a good opportunity to review progress toward climate goals and to update new developments in SAP's ongoing focus on delivering end-to-end carbon management and ESG reporting solutions.

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