The automotive sector is increasingly embracing subscription-based features and software add-ons as part of their vehicle offerings. The automotive subscription model is a natural extension of the broader trends in the industry. From the early days of personal car ownership that was the norm for over 100 years, to the rise of leasing and shared mobility rideshare services, today’s expansion of subscription services are part of a larger movement towards flexibility, connected services, and digital transformation in the automotive industry.

The Bramasol team concurs with nearly everyone we engaged with in Orlando that this was one of the most well-attended and productive SAP Sapphire events in recent years. Beyond the significant announcements from SAP, our conversations with companies across various industries revealed a growing excitement about the potential for change and a readiness to embark on the next steps.

SaaS companies face a unique blend of technical, operational, financial, and strategic challenges as they scale and evolve. To effectively manage these challenges, more large and mid-sized SaaS companies are now moving away from traditional on-premise ERP systems or outgrowing the limitations of low-end cloud ERPs, with the majority shifting to comprehensive cloud-based ERP solutions such as SAP S/4HANA Cloud ERP. This shift allows for easier access to data, enhanced collaboration, real-time analytics and future-proof scalability.

As with many other market segments, the Medical Device industry is being disrupted by two major macro trends: 1) the move to new offerings with recuring revenue models, and 2) the transformation of business operations with cloud-based ERP systems. This Insights post provides an overview of these new medical device product/service offerings and an exploration of how SAP Cloud ERP can help optimize and unify back-end systems for managing them.

Today's telecommunications companies face a myriad of challenges as they expand and integrate multiple business activities. Robust subscription management is always important however, depending on each telco's particular business model, they may need sophisticated processes for building and/or leasing infrastructure, bundling in mobile devices or other equipment, licensing third-party content, and compliance reporting for complex revenue sharing scenarios.

As the adoption of SAP S/4HANA Cloud ERP (Public and Private Editions) continues to accelerate, one of the key issues that frequently comes up is how to deal with the need for customization. This Insights post provides a deeper look at the extensibility tools available for managing custom processes and debunks the myths that cloud doesn't support company-specific requirements.

The Bramasol team sees this issue arise in nearly every SAP Cloud ERP implementation project we handle for clients, with their primary question being how best to balance any needed modifications against the goal of maintaining stability of the core for ease of maintenance and installing future updates.

In some cases, company leaders are hesitant to even undertake the move to cloud, despite its many benefits, because they are worried that their unique requirements can't be supported. It's unfortunate when decision makers tend to view standardized cloud environments as a straightjacket that limits their options; when, at least in the case of SAP Cloud, it is much more like a tailored suit that gives you the benefits of a solid underlying structure along with various ways to tailor a perfect fit.

In today’s digital economy, businesses rely heavily on SAP consultants to guide them through complex ERP implementations, streamline processes, and maximize the value of their SAP investments. As one of SAP's longest serving partners with 28 years of helping corporate clients, at Bramasol we've developed a deep understanding of what makes a great SAP consultant. After all, our success and that of our clients depends on the effectiveness of our consulting team!

Before diving into the seven key attributes that make a great consultant, it's important to consider the overarching fit with Bramasol's core values as shown below. Similar to great sports dynasties, an outstanding consulting organization needs to establish clear shared cultural values that transcend specific skills and talents, with a big picture commitment to driving sustained success for our team and clients. At Bramasol, these core values are Excellence, Integrity, Passion, Teamwork and Accountability. 

Throughout 2024, SAP actively continued integrating artificial intelligence (AI) across its entire product suite to enhance business processes and user experiences, which has set the stage for driving tangible impacts for businesses in 2025. Key initiatives discussed in this new Insights post include:

• System-wide Joule Integration
• Embedding AI in SAP S/4HANA Cloud
• AI-Powered Business Transformation Processes
• Generative AI in Service and Customer-facing Programs

Once again the move into a new year offers an excellent opportunity to look at the trends that will dominate business technologies in 2025. In this Insights news post we provide an updated look at the four key areas of AI, Cloud, Compliance and Sustainability.  Although these topics have been on our radar in past years, the outlook for 2025 holds a common thread as the accumulated innovation and investment in each of these areas morphs into tangible acceleration, scalability and productivity payoffs going forward.