Let’s be real: Selling today isn’t simple. Subscriptions, pay-per-use, outcome-based contracts—flexible is the new normal.

The utilities industry is seeing a notable trend toward adopting cloud-based ERP solutions and advanced subscription management software to address changing business models, customer preferences, energy sharing practices, and complex compliance issues.

The media industry is at a crossroads, with streaming services, evolving licensing models, and increasing M&A activity transforming the way content is created, distributed, and consumed. Revenue recognition challenges are rising as companies adopt more complex business models, while the rise of cloud ERP solutions is enabling companies to streamline their operations, ensure compliance, and adapt to new revenue streams. The convergence of these trends is driving the industry toward greater integration, flexibility, and data-driven decision-making, thereby reshaping the landscape for media companies and content consumers alike.

The Bramasol team concurs with nearly everyone we engaged with in Orlando that this was one of the most well-attended and productive SAP Sapphire events in recent years. Beyond the significant announcements from SAP, our conversations with companies across various industries revealed a growing excitement about the potential for change and a readiness to embark on the next steps.