In Enterprise BI, adoption is everything. You can bring together the most relevant business data and deliver it within a beautiful BI application, but if your users dont use it, it doesnt matter. One way to drive user adoption is to embed analytics directly into front line applications like SCM, CRM, or Customer Care systems.
Ok, full disclosure up front: I am a big proponent of Data Mining and Predictive Modeling as being the next logical step in the evolution of business intelligence and decision support capabilities for the business user. So it should not be a surprise that my reaction to the recent CIO Magazine webcast on SAPs new Predicative Analysis software solution is enthusiastic.