MicrosoftTeams-image (33)


How Corporate Social Responsibility Can Make Real Differences in People's Lives

Fri, Jun 16, 2023 @ 06:05 AM / by David Fellers

Several times in the past, this blog series has focused on various big picture issues regarding environmental, social and governance (ESG) programs, compliance and carbon accounting solutions.

In this new posting, we are shifting gears for a deeper dive into the "social" aspect of ESG with a look at how social responsibility can make positive differences in the lives of real people across the globe and in the communities where companies operate.

The concept of corporate social responsibility (CSR) goes back nearly three decades to the term "triple bottom line" that was coined by British author John Elkington in 1994 in which he emphasized the importance of "profit, people and planet" as a way to look beyond financial results to encompass the social and environmental dimensions of a company's impacts.

Over the years, a number of research studies have produced various metrics to measure the impacts of corporate social involvement, including:

Some examples of real-world social involvement at Bramasol

Focusing on examples from Bramasol's own experiences with social responsibility also gives me a chance to proudly highlight the employee-driven social initiatives that are a key part of our ongoing CSR and ESG activities.


Art In Action 

Bramasol is a sponsor and active participant in helping the Art in Action program based in Redwood City, CA, which provides multi-faceted visual arts programs for Bay Area schools and beyond.  The lessons help student's develop critical thinking skills, creative confidence, hands-on art experience, visual literacy, self-esteem and an appreciation of other cultures.  In addition, Art in Action serves as an advocate for enhancing and expanding art education in California schools to provide these important educational elements across some of the state's low income and minority communities.  Learn More at Art in Action.



West Valley Community Services and Silicon Valley Second Harvest Food Bank

Bramasol employees in the Bay Area have a long history of volunteering at community support organizations such as West Valley Community Services in Cupertino, CA and the Second Harvest of Silicon Valley. On group outings the Bramasol volunteers perform tasks such as stocking crates with canned goods, pasta, beans, rice, and getting crates ready for distribution to  schools for the underprivileged.  Bramasol team members also handle chores such as washing the windows and sweeping the floor of the RV that is used for picking up donations of food from the partner grocery store.



CORA Domestic Abuse Support Center

Bramasol is also a supporter of the CORA Community Overcoming Relationship Abuse center, which provides safety, support and healing for individuals who experience abuse in an intimate relationship and educates the community to break the cycle of domestic violence. CORA is the only agency in San Mateo County that is solely dedicated to helping those affected by intimate partner abuse. From counseling, to emergency housing, to legal assistance, their services are designed to provide safety, support, and healing.



Bramasol India Women's Committee

The KAIZEN Bramasol India Women's Committee made a small contribution towards the well-being of our society by organizing a Cloths & Toys Donation Drive. We reached out to everyone in our India office and received an overwhelming response. We collected the donations and handed them over to Goodwill India, an NGO based in Pune. Goodwill India has been actively involved in various social work initiatives for the past five years. One of their notable activities is collecting used clothes from all over Pune, processing them, and distributing them to those in need and underprivileged individuals.




One of the key elements of successful social and community involvement, that we've learned from experiences at Bramasol, is to lean toward supporting causes that our employees care about and consider worth their volunteer efforts.  The best and most satisfying results come about from these organically generated, employee-led efforts as compared to a top-down approach.

From an overall perspective, CSR and community involvement helps companies build stronger relationships with various stakeholders, including employees, customers, suppliers, local communities, and regulatory bodies.

By demonstrating a commitment to social and environmental issues, companies can foster trust and goodwill among stakeholders, which leads to increased customer loyalty, stronger partnerships, and improved relationships with local communities, which can positively impact the company's long-term sustainability.

Topics: CEO perspective, Thought Leadership, CSR, ESG

David Fellers

David Fellers

Dave is CEO of Bramasol. After joining the company in 2007 as VP of Professional Services, he became CEO in 2011 and has led the company through record-setting growth and revenues highlighted by a successful re-focusing on serving the Office of the CFO. By building a deep and broad consulting practice that leverages our Comply, Optimize, Transformâ„¢ disciplines and a track record of co-innovation with SAP, Dave has positioned Bramasol as the go-to partner for clients that are looking to move into the Digital Solutions Economy and/or to leverage the Digital Transformation of finance using SAP S/4HANA.

DSE Webcast
Download eBook - Transitioning to ASC 842: Why Robust Analytical Reporting Tools will be a must for all Entities

Subscribe to Email Updates

Recent Posts