Each Friday, I'll be sharing a new "Big So What" episode, which consists of a short (5 minute) discussion of observations on human behavior and directly relates these perspectives to real world challenges in optimizing your finance and business decisions.

This week's episode looks at "Choice" with a peek into how we can become blocked by too few choices or paralyzed by too many!

Click below to view the 5-minute episode.

I hope you enjoyed it!

You can see more Big So What episodes here and subscribe so that you never miss a new one.  Also, I'd love to hear your suggestions on topics for future episodes.

All the best,

John Froelich
Bramasol VP of Strategy