Webinar 7/17/13 1PM EST, 10AM PST- "The Subscription Economy- How to Use Real-Time Data to Maintain Customers"

Mon, Jul 1, 2013 @ 10:10 AM / by John Froelich

Churn and Burn No More

sapinsiderbramasol2With all the data you have available about your customers today, are you really maximizing the information to keep them as your customers for tomorrow? Does your data empower you to take action on customer activity in real-time? According to Gartner, 35% of global 2000 companies will generate a significant portion of their revenue through subscription-based services by 2015, therefore, leveraging the data you have for competitive advantage is more important than ever.

What does that mean to you? It means the competition just exploded. With more businesses trying to capture a piece of your pie, how can you ensure you retain the customers you have? To thrive in this new economy, where it only takes a click to unsubscribe, you need to capture more dollar share per customer and develop better approaches to target new customers.

Watch this webinar to learn more about the trends and growth in subscription-based and recurring revenue based business models. Learn how to gain actionable insight that will help you understand your customers to better deliver customized offers, incentives, and packages.

Some key aspects of this webinar are:

  • How to identify your best and most profitable customers and what makes them unique
  • 16 key performance indicators (KPIs) that provide visibility across key customer segments and give further insight into which customers require attention
  • How to understand behavioral patterns and outcomes across value-based and demographic segments
  • Experience business scenarios on how different roles in your organization can use real-time analytics to empower decision making


Sign up for this webinar today!

Topics: analytics, SAP HANA, webinar, churn, customer retention

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