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Customer Retention Solutions Give Users Insight Into Buying Trends to Stop Churn

Mon, May 13, 2013 @ 03:33 AM / by Mayur Shah

Customer retention solutions

How many times have you stopped to think that you could have done more to keep your customers? Well, customers are expressing that the feeling is mutual—and their patience is fleeting. According to research conducted by Accenture – revealed in Marketing Week – 85% of respondents agreed that their loyalty could have been retained if a company had been more proactive. Another interesting factoid is that 55 percent would have stayed with a company if they had been offered preferential treatment.

This is an important takeaway to consider for marketers and businesses. The customer is telling you they need more of your attention. In fact, they are also looking out for something better unless you give them a reason not to. This is often referred to as the “nonstop customer” and is the reason so many companies face high churn rates. It stems from buyers having more power to shop around and access different channels through technology advancements. It’s another reason why businesses are having a harder time maintaining customer loyalty. There are simply too many options available.

The best way to deliver a more engaging customer experience is to anticipate buying habits and personal preferences. The advent of customer retention solutions has leveled the playing field.  Bramasol has partnered with SAP to develop new innovations in HANA to help organizations close the information gap and deliver the value customers crave.

Among the main attractions at the SAPPHIRE NOW and ASUG Annual conference this week in Orlando, Florida, will be the Bramasol HANA Customer Retention and Analytics Solution. The solution initially built for telecommunications industry, is also for businesses that employ a subscription or recurring revenue model such as internet-based subscription services, cable, membership clubs, utilities, SaaS solution vendors, and many more. It quickly can be adapted for these types of businesses. Built on an in-memory platform, HANA can help you see customer trends take shape in real-time, providing a holistic view of what it takes to not only grab their attention but to hold it for years to come. Find out more about the solution here.

Bramasol’s SAP HANA solution offers the advantages of:

  • KPI visibility across key customer segments
  • “What if” analysis and forecasting capability
  • Analytics around behavioral patterns across demographics

Learn more about Bramasol’s collaboration with SAP by watching our video: http://www.youtube.com/watch?feature=player_embedded&v=VBb5LcrTg1g

Bramasol is an SAP Gold Partner that has a deep understanding of SAP HANA. Stop by and visit during at SAPPHIRE to talk about the SAP HANA Customer Retention and Analytics Solution or get in touch with our team here

Topics: predictive analytics, SAPPHIRE, churn, customer retention, subscription, HANA, SAP, telecom

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