What does it mean to run your company better? SAP is focused not only on creating software that ensures the highest functionality for your business, but also in emulating the mindset of the "empowered generation": those focused on making the world run better and improve people's lives.

TOMS Shoes and their "One for One" business model is an excellent example of this social conciousness that is a integral part of the current consumer and corporate mindset. Consumers are connecting their online purchases to real world social changes.

However, the run better mentality does not apply only to retail endeavors. SAP is supplying major sports venues with the software solutions to create a community experience for fans; read about how the NFL 49ers are putting this empowered mindest into practice.

Take a look at a few photos from this morning's keynote seminar, featuring SAP co-CEO Bill McDermott and NFL commentator James Brown!